How Newsweek Gained Additional Repeat Readership After Switching to Pushnami
Newsweek has been bringing high-quality journalism to readers around the world for over 80 years. This case study shows how Newsweek found success using Pushnami to re-engage their readership more frequently and unlock new monetization strategies.
The Challenge of Repeat Readership
For many news and content sites, finding new opportunities to grow website traffic is their biggest challenge. More website traffic means more revenue, whether from display ads, premium subscriptions, or other monetization strategies.
With a readership of more than sixty million visitors a month, Newsweek’s goals were to improve their user experience and loyalty using Pushnami’s browser-based push notifications and email functionality.
Web Push Notifications
Newsweek installed Web Push on their website so their readers could set-up alerts for important or targeted news stories.
They also implemented Smart Subscribe (example pictured right), which enables them to deliver an on-brand opt-in that maximizes their opt-in rate.
Using our easy RSS integration, Newsweek began sending the latest trending articles and breaking news stories to their subscribers on a regular cadence based on subscriber interests. This also automated the creation of the push notification (image, headline, body, CTA) saving their editorial team hours of work per week.
Email Deliverability
After incorporating Pushnami’s email platform into their marketing mix, Newsweek started emailing their subscribers a daily digest of their top stories along with promotions for their premium subscription plans.
Using Pushnami’s detailed ISP deliverability reports, the Pushnami team adjusted Newsweek’s sending strategy to reach maximum inboxing rates.
Monetization
Newsweek also decided to use Pushnami’s ad feed to insert native ads into their email strategy, allowing them to earn additional revenue every time a subscriber clicks on one of the ads. Now that Newsweek has begun incorporating these ads, they are now able to rely on email as a monetization channel rather than just an outlet to communicate with their audience.
Results
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Ready to Get Started?
Just like Newsweek, Pushnami can help amplify your news and content website and keep your readers coming back for more. Take advantage of Pushnami’s 30-day free trial, and if you’re using WordPress to host your website, you can install Pushnami via our WordPress plugin with just a few easy steps. Ready to get started?