Is boosting traffic to your affiliate site keeping you up at night? That’s perfectly understandable. When it comes to affiliate marketing, making sure you have the right tools at your fingertips can make the difference between you “making it” and you floating the struggle boat.
Promoting the products or services of a company can be a huge opportunity to bring in money. One of the toughest challenges in affiliate marketing is managing multiple product offerings while driving the right people to your site.
Here are five essential tools to help you optimize your strategy for best results:
Push notifications
Since affiliate marketing relies on affiliate products and segments, finding a simple way to identify which segments are of most interest among customers while seamlessly promoting them is important. Using push, you can simply push out the information to the right people at the right time.
Promoting CPA (cost per acquisition) offers with push marketing makes a lot of sense. Since this kind of marketing involves advertisers paying for a specific form of acquisition or action to be taken through push notifications, you can target the right audience and engage them through the use of push.
Push notifications are very versatile in affiliate marketing. Take advantage of increased customer engagement to promote coupons and vouchers, inform potential customers about products and tease stories of influencers using the products.
Simply send the traffic to a landing page and people who are interested will convert. But the results don’t have to end with a single transaction. If you install push technology on your landing page with discounts, your contact list will continue to grow.
Consider the value of cross-selling and upselling, too. For instance, if you’re promoting bicycles but want to promote an offer on other accessories like helmets, send a push notification with the link to the landing page.
Consider daily discounts, weekly offers and seasonal sales across a range of products through push notifications to expand your customer base.
SMS messages
If you’re seeking consistent delivery and ROI, SMS marketing is a good place to start.
The average person picks up their phone 160 times a day. Forty-six percent of people admit to checking their phones before even getting out of bed. Most people keep their phones readily available on their person
Plus, open rates for texts? 98 percent.
Clearly, SMS is becoming a necessity for affiliates who want to make the most out of their leads. It’s definitely an avenue worth exploring when working toward boosting traffic to your affiliate site.
Email marketing is still alive and well. Don’t overlook it in response to more new and exciting methods.
To build your ultimate list, provide a free offer. Affiliate links can receive tons of traffic in emails, either as part of the body text or in the signature. Feel free to directly promote affiliate products in emails, as long as things are balanced as far as valuable and useful content goes. For best results, segment your emails so the appropriate affiliate links go to your target audience.
Blog posts
Take advantage of active readership by including affiliate links in your blog posts. If you have a decent following, your audience is warm to your reviews and advice already. The content must still offer strong value and guidance, though. If you come off as overly salesy, people will unsubscribe.
Follow the path of recipe blogs. They give you the steps to create the dish, the tools needed and then they use affiliate links to some of the items in question. Whether or not you follow the link, you still can find value in the content.
This approach is most fruitful in your evergreen posts. How-to guides or best practices posts that will hold water for a while are the best places to include such links. These types of articles are read and referred to frequently. Be sure to periodically update and refresh them, though.
Even if you don’t have a blog, try pitching a thoroughly researched and extremely relevant post as a guest blogger to a coordinating niche. Make sure your profile and your byline link to your affiliate offers and your website. Any affiliate marketing content should be directly related to the interest of those reading the blog.
If you do have an active blog, accept guest blog posts (with guidelines) on your own site. Publish content from other writers and they will share and link their article, which will expose your affiliate links to a new audience.
Social media
Be where your audience is. If they’re on Instagram, be there. Are they gathering inside Facebook communities? Join them. If Pinterest is where the masses are, head over there as fast as you can.
A word of caution, it’s important not to promote but to build relationships by answering questions. If you are helpful, your readers will learn about you by exploring your profile (which should link back to your website and your affiliate offers).
You can also use social media to promote your articles, too, which link to your offers. Try this out on LinkedIn, Medium, Udemy and Reddit. If your content is searchable and helpful, you might expand your audience by thousands.
Curious as to how Pushnami can help you on your mission to boosting traffic to your affiliate site? Request a demo.
