6 ways advertisers are using push notifications to scale their communications and success
Making use of automation for mass communication is no secret for advertisers. While email is a very prioritized advertising channel, push notification marketing is down for the count. With advanced segmentation, personalization and automation capabilities, advertisers use push notifications throughout various stages...
Is push marketing a good fit for my website?
Investing in a new marketing channel for your website is a commitment. Why add a new technology to your stack if you’re not going to take advantage of it to its full potential? While the propensity for a positive ROI...
The cookie’s crumble delayed to late 2023
Google kicked the can down the road regarding third-party cookies as they announced a postponing of their plan to stop tracking users’ web browsing for almost two years — to late 2023. So what does that mean for industries, advertisers,...
The merits of push notifications and of SMS
You probably already know that a multichannel messaging strategy is required if you want to upgrade engagement, increase customer loyalty and boost retention. But are certain messaging channels more effective for particular messages and goals? How do SMS and push notifications come into...
Types of push messages and their merits in the publishing world
Push notifications on the publishing side aren’t just for bringing traffic to your articles. Used correctly, push messages can encourage a more loyal audience, deliver valuable feedback to your team, help you monetize your site and bring more success to your...
Boost traffic to your affiliate site works using 5 tools
Is boosting traffic to your affiliate site keeping you up at night? That’s perfectly understandable. When it comes to affiliate marketing, making sure you have the right tools at your fingertips can make the difference between you “making it” and...
Push vs. email (and when to coordinate both): A guide for publishers
Welcoming push notifications doesn’t mean you can say goodbye to email marketing. Both are great methods for keeping your audience engaged and loyal. There are times when it’s better to use email for communications, sometimes a push alert is the best...
Use push notifications to rev up efforts monetizing job boards
Job boards are handling two extremely demanding customer bases. One side is made up of job seekers who are searching the web looking for as many open positions in their fields and cities as possible. The other side is the...
The persuasive benefits of push traffic for publishers
Publishers —the benefits of push notification traffic for news and content sites can’t be overlooked. If loyalty, real-time delivery and complete visibility be something you fancy, publishers can get strong results using push notifications. Here’s why they work: Real-time delivery When you...